London, June 28: Strawberries and cream have become as iconic to Wimbledon as the tennis itself. According to the All England Lawn Tennis & Croquet Club, the simple dessert is now considered “a true icon of The Championships.” While a fine dining experience at the tournament might cost over £130, a bowl of strawberries and cream remains a tradition-friendly indulgence at just £2.70 — a slight increase from £2.50 in 2024, marking the first price hike in 15 years.
In 2024 alone, nearly 2 million strawberries were consumed during the tournament, highlighting the enduring popularity of this quintessentially British treat.
But the history of strawberries and cream stretches far beyond modern Wimbledon. As Professor Rebecca Earle from the University of Warwick notes, the dish was already a beloved feature of British summer gatherings long before tennis became popular. During the Victorian era, strawberries and cream were considered a luxurious and festive offering, often gracing the tables at garden parties, cricket matches, and political fundraisers.
The All England Club began serving strawberries and cream even before tennis became a feature of the venue, which was originally the All England Croquet Club. For Victorian society, the dish symbolized elegance, refinement, and the joys of summertime — associations that seamlessly transitioned into the world of lawn tennis.
Wimbledon, today, preserves this heritage. The modestly priced strawberries and cream are not just a tasty snack; they are a culinary tribute to Britain’s cultural and sporting history.
As the Championships continue to evolve, this enduring pairing of fruit and dairy stands as a delicious reminder of how Victorian traditions can live on — with a modern twist and a global audience.
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