‘Fibremaxxing’ is trending – here’s why that could be a problem

LONDON (Jul 29) – Fibre is vital for digestive health, blood sugar control, and long-term disease prevention. The UK’s NHS recommends adults consume at least 30g of fibre daily. However, many Britons fall short—largely due to diets heavy in ultra-processed foods (UPFs), which make up over half of UK adults’ daily caloric intake, and nearly two-thirds for teens.

In response, some social media influencers are now promoting “fibremaxxing”: the trend of consuming excessive amounts of fibre—well beyond recommended levels—as a wellness hack. Proponents claim it boosts satiety, improves gut health, and helps with weight management. But experts are sounding the alarm.

Overloading on fibre, particularly from supplements and powders, can lead to bloating, cramping, and nutrient malabsorption. It may also mask disordered eating patterns under the guise of health. More isn’t always better—especially when taken to extremes.

The key, experts say, is balance: eating a variety of whole plant foods like fruits, vegetables, legumes, and whole grains while avoiding over-reliance on processed fibre additives. Fibre is essential, but “maxxing” it out isn’t the solution—especially when moderation and sustainable habits are what truly support health.

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